Who they are
Insight
As at Fri 9 Oct 2026Warren Petrie is Coorabell's CFO and economic buyer. He tested value against cost, negotiated the Starter price, and signed the order form on 30 Apr 2026. He asks about 30% of the organisation's questions.
Role: Chief Financial Officer and economic buyer at Coorabell Logistics. He was on the 23 Feb 2026, 26 Mar 2026 and 14 Apr 2026 calls and in the email threads that led to the order form. His platform user was created on 25 May 2026 and is not an admin.
Influence: He decides. He said he can approve the deal himself, pressed on price and exit terms, and agreed to sign and defer implementation. He signed within three days of receiving the order form.
Watch: He asks 31% of the organisation's questions over the last 12 months and 30% over the last 90 days, a key-person risk. His value-against-cost test will return at renewal, when the first-year discount ends. The evidence does not show the signed copy itself.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Coorabell Logistics | Chief Financial Officer | Economic buyer | warren.petrie@coorabell.example |
Activity
- Upcoming
- 19 Nov 2026upcoming eventBG-Demo webinar
+41
- Held
- 27 Apr 2026email threadOrder form ready for signature
- 14 Apr 2026callCoorabell Logistics / BG-Demo – Negotiation
+1
- 10 Apr 2026email threadScheduling call
- 26 Mar 2026email threadProposal attached
- 26 Mar 2026callCoorabell Logistics / BG-Demo – Proposal
- 25 Feb 2026email threadFollowing up on discovery
- 23 Feb 2026callCoorabell Logistics / BG-Demo – Discovery
- 19 Feb 2026eventBG-Demo webinar
+40