Mallerstang Care
Prospect£0AI facts
As at Fri 9 Oct 2026Mallerstang Care is a Carlisle care services prospect with no tier, no order form and no invoices. Contracted ARR, invoiced run rate and the CRM figure are all £0. There is no platform tenant, so no usage is on record, and no tickets, calls or email threads exist. The single CRM record is owned by Tom Ashdown and lists a champion and a chief executive. On 27 Aug 2024 the organisation named a new operations director for its eleven care homes.
Profile
Updated 9 Oct 26- IndustryCare servicesSource: CRM company record
- Websitemallerstang.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityCarlisleSource: CRM company record
- Size380 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectSource: contracts and invoices (signals) · CRM stage prospect
- StateProspectSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
AI opinion
As at Fri 9 Oct 2026Prospect, because there is no contract, invoice or usage, and no conversation is on record with either CRM contact. The named champion is untested. The opportunity is an introduction to the new operations director, who may want one view across eleven homes.
Key facts
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown sends Hilary Routledge a first outreach that cites the new operations director for the eleven care homes and asks for a discovery call. discovery
- Who
Tom Ashdown- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should open a first conversation with Hilary Routledge, the untested CRM champion, using the news of a new operations director for eleven care homes to ask for a discovery call. No calls or emails are on record.
The story
As at Fri 9 Oct 2026Prospect. Mallerstang Care has no contract, invoices or usage, and no calls or email threads are on record. Tom Ashdown is to open first contact with the CRM champion, Hilary Routledge, using the news of a new operations director for its eleven care homes.
Prospect: Mallerstang Care, a Carlisle care services organisation, has no tier, order form, proposal or invoices. Contracted ARR, invoiced run rate and the CRM figure are all £0, and the CRM stage is prospect.
There is no platform tenant or usage, and no calls or email threads are on record. Hilary Routledge, Head of Quality and Customer Experience, is the CRM champion and Jim Graham is Chief Executive, but neither has spoken with BG-Demo.
The one dated change is the 27 Aug 2024 news of a new operations director for its eleven care homes. No tickets or disputes exist. The main risk is that Hilary's champion role is untested.
Tom Ashdown is to send Hilary a first outreach citing that appointment and asking for a discovery call, due by 9 Oct 2026. Chloe Barnard is to find the operations director's name for a named introduction.
ARR journey
History by quarter
As at Fri 9 Oct 2026Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.
- Q3 2024
Q3 2024: new operations director named
One read in the period: a news item of 27 Aug 2024 reporting that Mallerstang Care appointed a new operations director for its eleven care homes. Start date and planned changes were not stated.
The analysis
This period holds one read, a news item.
News: on 27 Aug 2024 Mallerstang Care appointed a new operations director to lead its eleven care homes across Cumbria and the Borders. A spokesperson said the director brings experience of running care services across several sites.
Assessment in the read: the read rates the item as neutral in importance and medium in significance. It sees a new senior contact worth an introduction, and a possible wish for a view across all eleven homes.
Risk noted: a new leader may review existing suppliers and tools, which the item does not state.
Open at the end: the start date of the appointment and any planned changes were not stated. The read suggests asking the existing customer contact for an introduction to the new operations director. The period holds no calls, emails or tickets, so the evidence does not show the customer's own view or any effect on the account.
Made from 1 news item
Platform usage
Documents
Activity
Contacts
Evidence trail
Updated 9 Oct 26Mallerstang Care's pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 1 AI summary of 1 raw thing (calls, tickets, emails, news), 1 usage read, 1 finance read, 2 people (2 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 3 pages. 3 AI records in this trail are not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care appoints new operations director for Cumbria homes entity
- AI opinion page block
- Mallerstang Care: prospect, no contact yet AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Q3 2024: new operations director named AI record
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Hilary Routledge AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Hilary Routledge entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29501:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Jim Graham, Chief Executive AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Jim Graham entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29502:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Mallerstang Care: prospect, no contact yet AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_295 facts table
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- facts.arr_monthly:org_295 facts table
- AI facts page block
- Mallerstang Care: prospect, no contact yet AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Q3 2024: new operations director named AI record
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Hilary Routledge AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Hilary Routledge entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29501:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Jim Graham, Chief Executive AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Jim Graham entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29502:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Mallerstang Care: prospect, no contact yet AI record
- Contacts page block
- Hilary Routledge entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29501:org_295 raw row
- Mallerstang Care entity
- Jim Graham entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29502:org_295 raw row
- Mallerstang Care entity
- Hilary Routledge entity
- Open deals (computed from the records; nothing to show yet) page block
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- Finance read (computed from the records; nothing to show yet) page block
- not yet analysed AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- not yet analysed AI record
- hero page block
- Mallerstang Care: prospect, no contact yet AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Q3 2024: new operations director named AI record
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Hilary Routledge AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Hilary Routledge entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29501:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Jim Graham, Chief Executive AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Jim Graham entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29502:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- facts.reconciliation_t0:org_295 facts table
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care: prospect, no contact yet AI record
- History by quarter page block
- Q3 2024: new operations director named AI record
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Q3 2024: new operations director named AI record
- Key facts (computed from the records; nothing to show yet) page block
- facts.reconciliation_t0:org_295 facts table
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- facts.reconciliation_t0:org_295 facts table
- Evidence trail page block
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- The story page block
- Customer: Mallerstang Care AI record
- Mallerstang Care: prospect, no contact yet AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Q3 2024: new operations director named AI record
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Hilary Routledge AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Hilary Routledge entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29501:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Jim Graham, Chief Executive AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Jim Graham entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29502:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- First outreach to the CRM champion AI record
- Mallerstang Care: prospect, no contact yet AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Q3 2024: new operations director named AI record
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Hilary Routledge AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Hilary Routledge entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29501:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Jim Graham, Chief Executive AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Jim Graham entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29502:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care: prospect, no contact yet AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care: prospect, no contact yet AI record
- Customer: Mallerstang Care AI record
- Next step page block
- First outreach to the CRM champion AI record
- Mallerstang Care: prospect, no contact yet AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Q3 2024: new operations director named AI record
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Hilary Routledge AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Hilary Routledge entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29501:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Jim Graham, Chief Executive AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Jim Graham entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29502:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Mallerstang Care: prospect, no contact yet AI record
- First outreach to the CRM champion AI record
- Open tickets (computed from the records; nothing to show yet) page block
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care entity
- Profile page block
- Mallerstang Care: prospect, no contact yet AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Q3 2024: new operations director named AI record
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- news_feed/articles.csv news_295_001 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Mallerstang Care appoints new operations director for Cumbria homes AI record
- Hilary Routledge AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Hilary Routledge entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29501:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Jim Graham, Chief Executive AI record
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- Jim Graham entity
- Mallerstang Care entity
- crm/companies.csv org_295 raw row
- crm/contacts.csv per_29502:org_295 raw row
- Mallerstang Care entity
- Mallerstang Care entity
- Signals: Mallerstang Care signals (no model)
- Mallerstang Care entity
- Mallerstang Care entity
- Mallerstang Care entity
- Mallerstang Care: prospect, no contact yet AI record
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block
- Usage read (computed from the records; nothing to show yet) page block