B-Viz
Cossall Wholesale logo

Cossall Wholesale

Lost£0
made from

AI facts

As at Fri 9 Oct 2026

Cossall Wholesale, a Nottingham wholesale distributor, has no order form, no invoices and £0 ARR. Its only deal was a new Growth deal of £56k with an annual value of £44k. It closed lost on 18 Oct 2024 with the reason security review. There is no platform tenant and no usage on record. No renewal and no open deal is on record. The last interaction was the 10 Sep 2024 discovery call with Dawn Spowage and Raj Bhogal.

Read from 1 calls · 1 deals · 3 people, newest 10 Sep 24

AImade from

Profile

Updated 9 Oct 26
  • IndustryWholesale distributionSource: CRM company record
  • Websitecossall.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityNottinghamSource: CRM company record
  • Size330 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost at security review on 18 Oct 2024 and there has been no recorded contact since the 10 Sep 2024 call. The pain Dawn Spowage and Raj Bhogal described may still justify a fresh approach starting with one team.

SignalsFinance readQ3 2024 digestAshley Widdowson

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Last contact10 Sep 2024Call: Cossall Wholesale / BG-Demo – Discovery · 759 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown contacts Dawn Spowage to propose a one-team Starter scope for her customer service team and asks for a security briefing with Ashley Widdowson. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen Cossall Wholesale with Dawn Spowage on a one-team Starter scope, and meet Ashley Widdowson on security first, because the only Growth deal was lost at security review on 18 Oct 2024.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026
Lost

Lost: Cossall Wholesale's only deal, a new Growth deal of £56k, closed lost at security review on 18 Oct 2024. Tom Ashdown should reopen it with Dawn Spowage on a one-team Starter scope and brief Ashley Widdowson on security first.

Lost. Cossall Wholesale never became a customer: its only deal, a new Growth deal of £56k with an annual value of £44k, closed lost at security review on 18 Oct 2024. No order form or invoice exists.

There is no platform tenant and no usage to read. The only recorded contact was Tom Ashdown's discovery call on 10 Sep 2024 with Dawn Spowage, Head of Customer Service, and Raj Bhogal, Finance Director.

Dawn wanted to start with her own team, and Raj raised price and budget. The security issue that ended the deal is unrecorded, and Ashley Widdowson, the IT Manager, has never been in a recorded conversation.

Tom should reopen the account with Dawn on a one-team Starter scope and ask to brief Ashley on security, by 9 Oct 2026. Hannah Lowe prepares a short security note to support it.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Cossall Wholesale has no ARR and no invoices. Its only deal, a new Growth deal, closed lost on 18 Oct 2024 after a security review issue. Nothing is open and nothing is billed.

  • No ARR and no invoices
  • Only deal lost at security review
The analysis

Recurring revenue: No order form has started, so there is no ARR. The CRM shows £0 over one CRM record, stage lost.

Next commitment: None. No renewal or open deal is on record.

Billing: There are no invoices, so nothing is overdue or disputed. Invoiced run rate and order-form ARR are both £0.

Deals: The new Growth deal was £56k in amount with an annual value of £44k, closed lost with the reason security review. Its owner, Tom Ashdown, is active in HR.

Cossall Wholesale – NewARR by monthCRM reconciliation

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q3 2024

    Q3 2024: one discovery call, price unsettled

    One read: the 10 Sep 2024 discovery call with Dawn Spowage and Raj Bhogal. They reconcile data by hand. Tom Ashdown quoted £56k as a Growth conversation. Dawn wants to start with her own team, not forty users.

    The analysis

    Scope: the period holds one read, the 10 Sep 2024 discovery call. Dawn Spowage described checking four systems per customer query, each telling a different story. Raj Bhogal described chasing credit notes that do not match deliveries.

    Commercial: Tom Ashdown quoted £56k on the deal as a Growth conversation, without confirming what it covers. Raj asked for the set-up and ongoing split and has a budget conversation in the new year.

    Customer view: Dawn pushed back on forty users and asked to start with her own team. Raj called forty users a lot. Sentiment on the call was positive.

    Open at the end: Tom was to send Raj the price split between set-up and ongoing. Dawn and Raj were to send Tom a list of their systems. Tom was to send an invite for the next call, with 18 Oct 2024 proposed and Raj to confirm.

    Risks and opportunities: Raj may resist the price at the new-year budget conversation, and a first team narrows the initial scope. The read sees Growth across customer service, finance and the sales desk as a possible expansion, with credit note reconciliation as a second use case.

    Cossall Wholesale / BG-Demo – Discovery

    Made from 1 call

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

No documents in the document store for this subject.

Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 11 Mar 2026eventData leaders conference (BG-Demo stand) Alice Brewer, Simon Harte, Sam Cheney, Margaret Cleland, Nicola Brearley, Shane Twomey, Owain Jenkins, Tyler Brookes, Brenda Oldroyd, Martina Engel, Eoin Hegarty, Karen Midgley, Robyn Tyson, Rhonda Stierwalt, Niamh Fahy, Tessa Goring, Lynne Featherstone, Raj Bhogal, Gary Underwood, Stuart Haworth, Conor Daly, Petra Lüders, Clare HuddlestonAlice BrewerSimon HarteSam Cheney+20
  • 20 Nov 2025eventBG-Demo webinar Alice Brewer, Harriet Gale, Lorna Wishart, Koen Janssens, Edward Grey, Mark Ellwood, Shona Baird, Morven Tait, Matthew Grice, Cerys Llewellyn, Emma Haworth, Susan Tweddle, Clodagh Fitzgerald, Nathan Booth, Aaron Graham, Julian Gatcombe, Jacqueline Sutcliffe, Amanda Holt, Willem Arts, Wayne Entwistle, Dale Pickles, Niamh Fahy, Marloes Hendriks, Toby Westwood, Callum Rix, Ellie Marchant, Jenny Trethewey, Kayleigh Pounder, Gráinne Lynch, Hugo Fawcett, Ida Mortensen, Raj Bhogal, Faye Lund, Anders Holm, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough, Bernadette Lowry, Desmond Oyelaran, Philip Annear, Priscilla Bowen, Liam Corner, Florian BeckerAlice BrewerHarriet GaleLorna Wishart+41
  • 16 Oct 2025eventBG-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Anouk Zijlstra, Robin Hatherell, Mairead Hurley, Siân Pritchard, Morven Tait, Heather Gillespie, Lindsey Ward, Daan Visser, Janice Haddon, Anita Mistry, Maeve Doherty, Layla Mansour, Leanne Moss, Hugh Fenton, Philip Nuttall, Ashok Patel, Mark Heywood, Michelle Pomeroy, Liz Waddington, Bas Vermeulen, Lynne Featherstone, Narelle Fitzpatrick, Ida Mortensen, Anders Thomsen, Raj Bhogal, Luke Kershaw, Sara Forsberg, Sam Entwistle, Jess Ferrand, Morag Cowie, Graeme Charlton, Hamish Crawford, Iain Lumsden, Joanne Unwin, Sue DitchfieldAlice BrewerClaire HaddonToby Underwood+35
  • 18 Sep 2025eventBG-Demo webinar Alice Brewer, Jodie Sims, Robin Hatherell, Katie Halsall, Doug Fairweather, Hugh Firth, Heather Gillespie, Lindsey Ward, Helen Varley, Lee Garside, Paula Rennie, Kristin Lindahl, Rakesh Solanki, Asif Nuttall, Simon Ashworth, Charles Braithwaite, Douglas Entwistle, Niamh Fahy, Jenny Trethewey, Sofie Bech, Samina Akram, Dawn Spowage, Terence Bradley, Fiona Fairclough, Ian Dobson, Jonas Albrecht, Mark Dodds, Joost van der LindenAlice BrewerJodie SimsRobin Hatherell+25
  • 10 Sep 2024callCossall Wholesale / BG-Demo – Discovery Tom Ashdown, Dawn Spowage, Raj BhogalCossall Wholesale logoTom AshdownDawn SpowageRaj Bhogal
  • 31 Jul 2024dealCossall Wholesale – New Tom Ashdown, Dawn SpowageCossall Wholesale logoTom AshdownDawn Spowage
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Cossall Wholesale's pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 1 AI summary of 2 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 3 pages. 2 AI records in this trail are not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Events
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.
Help

Ask B

B-Viz · read-only