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News: the period holds one read, an item reported by Food & Beverage Industry on 8 Jun 2026. It says the Aarhus-based maker of chilled salads and spreads launched a new product line developed with retail and foodservice partners.

What changed: a spokesperson called the launch a significant step in the company's growth and innovation strategy. The read rates it as an upsell signal of medium significance.

Reading for the account: the read says a new product line can mean new data and reporting needs. It could open a conversation about extra teams or connectors.

Open at the end: the item says nothing about systems, teams or BG-Demo. No call, ticket or email in the period shows the customer's view, so sentiment is not evidenced. The suggested next step is to ask at the next customer call how the new product line affects its data and reporting needs.

Scheduling: On 4 Jul 2025 Lewis Kerr proposed a two-hour demo on the customer's own supply and customer data. Signe Mortensen replied that this was "exactly what we want" and confirmed Wednesday at 14:00.

Demo: On 14 Jul 2025 Lewis and Hannah Lowe demoed the product to Signe, Head of Customer Service, on her CRM, ticket and call data. She said it solves the problem of jumping between systems and that 15 users is plenty.

Commercial: Lewis quoted Starter at £26k for the first year, being £6,000 implementation and £20k subscription. Signe asked about adding a connector or users mid-year, and Lewis said extras can be added without waiting for a renewal.

Watch: The four planned connectors use up the Starter hard limit of four, so an additional 5 connectors add-on or a Growth move is a likely follow-on. Jesper in finance had not yet seen the demo, so price scrutiny may come at the proposal stage.

Open at the end: Lewis to set up a proposal call with Signe and Jesper, and Hannah to prepare a finance-side view for him. The evidence does not show that the proposal call was held or an order signed.

Discovery: this period holds one read, the 27 May 2025 discovery call. Lewis Kerr ran it for 34 minutes with Signe Mortensen and Jesper Thomsen, who described data spread across several systems and worked by hand.

Customer view: Signe said the brain "would be a game changer". Jesper wants to see which customers and orders make money, and does that by hand from Xero and Salesforce today.

Commercial: Lewis proposed Starter with four connectors and fifteen users, at £22k annually plus £6,000 implementation, £28k in year one. Live in four weeks.

Open at the end: a demo on the prospect's own data was agreed for the following week, with dates to be sent by Lewis. No price objection was raised, but the call is early stage and the evidence does not show a decision or a budget owner beyond the two attendees.