B-Viz
Haverlanden Assurantiën logo

Haverlanden Assurantiën

Lost£0
made from

AI facts

As at Fri 9 Oct 2026

Haverlanden Assurantiën, an Arnhem insurance broker, has no order form, no invoices and £0 ARR. Its one new Growth deal, with an amount of £56k and an annual value of £44k, was closed lost on 28 Mar 2025 with no decision. There is no platform tenant, so no usage is on record. The last interaction was the 21 Feb 2025 demo on its own HubSpot and Xero records. The discovery quote did not match the Growth list of £44k.

Read from 2 calls · 1 email threads · 1 news items · 1 deals · 3 people · 1 documents, newest 2 Feb 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryInsurance brokingSource: CRM company record
  • Websitehaverlanden.exampleSource: CRM company record
  • CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
  • HQ cityArnhemSource: CRM company record
  • Size190 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only Growth deal closed with no decision on 28 Mar 2025 and no call, thread or ticket has followed. The champion was keen, but the economic buyer's role in the decision was never shown. A win-back conversation with Jolien van Dijk is the one opening.

SignalsFinance readQ1 2025 digestDocument roll-upQ1 2026 digest

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Last contact21 Feb 2025Email: Demo scheduling · 595 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Lewis Kerr asks Jolien van Dijk for a win-back call that brings in Willem Arts as economic buyer, with a single Growth price on the v2 list. Re engage
Who
Lewis Kerr Lewis Kerr
When
This week by 9 Oct 2026
Why
Lewis Kerr should reopen Haverlanden Assurantiën through Jolien van Dijk, the champion who backed a proposal after the 21 Feb 2025 demo, and bring Willem Arts in from the start, because the Growth deal closed lost with no decision.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026
Lost

Lost: Haverlanden Assurantiën's only deal, a new Growth deal, closed lost with no decision on 28 Mar 2025. Nothing has followed since the 21 Feb 2025 demo. Lewis Kerr is to seek a win-back call through Jolien van Dijk with Willem Arts involved.

Lost. Haverlanden Assurantiën's only deal, a new Growth deal with an amount of £56k, was closed lost with no decision on 28 Mar 2025, leaving no order form, no invoice and £0 ARR.

There is no platform tenant, so there is no usage to read. Jolien van Dijk, Head of Operations and champion, backed a proposal after the 21 Feb 2025 demo, but the role of Willem Arts, Managing Director, in the decision was never shown.

Nothing has followed that demo, and Anya Petrova, who co-ran it, has left BG-Demo. The main risk is the mismatched discovery quote and a security questionnaire listing SSO and SCIM, which sit in Enterprise.

Lewis Kerr asks Jolien for a win-back call that includes Willem as economic buyer, with one Growth price on the v2 list of £50k, by 9 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Haverlanden Assurantiën has no ARR and no order form. Its one new Growth deal was closed lost on 28 Mar 2025 with no decision. There are no invoices, so nothing is owed.

  • No order form and no ARR
  • Growth deal closed lost with no decision on 28 Mar 2025
  • No invoices issued
The analysis

Recurring revenue: no order form has started, so there is no ARR. The CRM shows £0 over one CRM record at stage lost.

Next commitment: none. No renewal or open deal exists.

Billing: there are no invoices, so nothing is overdue or disputed. The CRM, the invoiced run rate and order-form ARR all show £0.

Deals: the new Growth deal had an amount of £56k and an annual value of £44k. It was closed lost on 28 Mar 2025 with the reason no_decision. The owner, Lewis Kerr, is active in HR.

Haverlanden Assurantiën – NewARR by monthCRM reconciliation

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2026

    Q1 2026: one news item, no account change

    One read in the period: a 2 Feb 2026 news item reporting solid results at Haverlanden Assurantiën. It names no executive change, deal or restructuring, so it is background only.

    The analysis

    This period holds one read, a news item.

    News: The 2 Feb 2026 item from Insurance Benelux News says the Arnhem-based broker for agricultural and transport businesses reported solid financial results. It also sees steady demand from farmers and haulage operators.

    Assessment: The read judges the item low in significance and neutral in importance. It describes no acquisition, new executive, restructuring, product line or regulatory change, so it does not move the renewal or a new engagement.

    Open at the end: The period holds no calls, email threads or tickets, so the evidence does not show customer sentiment, contacts, problems or commitments for Q1 2026.

    Haverlanden Assurantiën reports solid results

    Made from 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2025

    Q1 2025: discovery to demo, proposal next

    Haverlanden Assurantiën moved from discovery on 13 Jan 2025 to a demo on 21 Feb 2025 and chose to move to proposal. Growth was positioned. No price was agreed and no order form is shown.

    The analysis

    Discovery: On 13 Jan 2025 Jolien van Dijk and Willem Arts described a client database, HubSpot, Xero and Excel pulled together by hand, at fifteen to twenty hours a week. Willem said they were managing risk without complete information.

    Commercial: Lewis Kerr positioned Growth for ten to fifteen users and quoted fifty-six thousand all-in for year one, then fifty-six ongoing. The read notes the ongoing figure does not match the Growth list of £44k.

    Risk: Jolien asked whether updates were real time and raised EU data residency. Nightly refresh by 07:00 may fall short of that expectation.

    Scheduling: In the thread dated 18 Feb 2025, Lewis offered a demo and Jolien said she was keen. Lewis confirmed Thursday at 14:00.

    Demo: On 21 Feb 2025 Lewis and Anya Petrova demonstrated B-Viz on Haverlanden's own HubSpot and Xero records. Jolien said it looked really good, wanted Willem involved and chose to move to proposal.

    Open at the end: No price was discussed at the demo. The order form was still to be sent, and Willem's role in the decision is not shown. The evidence does not show a proposal or an executed order form.

    Haverlanden Assurantiën / BG-Demo – DiscoveryDemo schedulingHaverlanden Assurantiën / BG-Demo – Demo

    Made from 2 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

1 documents in 1 folders. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 2 Feb 2026newsHaverlanden Assurantiën reports solid results Haverlanden Assurantiën logo
  • 20 Nov 2025eventBG-Demo webinar Alice Brewer, Harriet Gale, Lorna Wishart, Koen Janssens, Edward Grey, Mark Ellwood, Shona Baird, Morven Tait, Matthew Grice, Cerys Llewellyn, Emma Haworth, Susan Tweddle, Clodagh Fitzgerald, Nathan Booth, Aaron Graham, Julian Gatcombe, Jacqueline Sutcliffe, Amanda Holt, Willem Arts, Wayne Entwistle, Dale Pickles, Niamh Fahy, Marloes Hendriks, Toby Westwood, Callum Rix, Ellie Marchant, Jenny Trethewey, Kayleigh Pounder, Gráinne Lynch, Hugo Fawcett, Ida Mortensen, Raj Bhogal, Faye Lund, Anders Holm, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough, Bernadette Lowry, Desmond Oyelaran, Philip Annear, Priscilla Bowen, Liam Corner, Florian BeckerAlice BrewerHarriet GaleLorna Wishart+41
  • 19 Jun 2025eventBG-Demo webinar Alice Brewer, Toby Underwood, Noel Cronin, Melvin Goh, Patricia Gleave, Asif Jagger, Josh Pearce, Elaine Turvey, Jasmine Coleman, Donal Coughlan, Clive Wardle, Rakesh Solanki, Emma Haworth, Ian Fairclough, Lindsay Pallister, Nathan Booth, Glenys Routledge, Gavin Tyldesley, Julie Wardhaugh, Jolien van Dijk, Wim Goossens, Rebecca Ainsworth, Richard Lazenby, Nigel Fairbrother, Fraser Moncrieff, Monique Jefferson, Giles Brockway, Faye Metcalfe, Ade Ogunleye, Deepa Chauhan, Bernadette Lowry, Bryony Searle, Declan Moran, Ronan Healy, Petra LüdersAlice BrewerToby UnderwoodNoel Cronin+32
  • 17 Apr 2025eventBG-Demo webinar Sofia Marchetti, Liam Doherty, Anders Nyqvist, Rhona Aitken, Adrian Mellor, Matthew Grice, Shannon Lockwood, Barry Coxon, Cheryl Tomczak, Stefanie Lange, Willem Arts, Fergus Tierney, Fraser Moncrieff, Ailsa Pringle, Lynn Staniforth, Wouter Kok, Liam Sedgwick, Jenny Trethewey, Geoff Lamb, Louise Sutcliffe, Hans Kok, Robin Gittins, Faye Lund, Niels van Leeuwen, Julien Faure, Lauren Pacheco, Faye Metcalfe, Toby Eccles, Jade Riley, Ed Ingham, Desmond Oyelaran, Matt Colenso, Nigel Ferris, Jade Kenwright, Clare HuddlestonSofia MarchettiLiam DohertyAnders Nyqvist+32
  • 22 Feb 2025documentHaverlanden Assurantiën - Security Questionnaire Anya PetrovaHaverlanden Assurantiën logoAnya Petrova
  • 21 Feb 2025callHaverlanden Assurantiën / BG-Demo – Demo Lewis Kerr, Anya Petrova, Jolien van DijkHaverlanden Assurantiën logoLewis KerrAnya PetrovaJolien van Dijk
  • 18 Feb 2025email threadDemo scheduling Lewis Kerr, Jolien van DijkHaverlanden Assurantiën logoLewis KerrJolien van Dijk
  • 13 Jan 2025callHaverlanden Assurantiën / BG-Demo – Discovery Lewis Kerr, Jolien van Dijk, Willem ArtsHaverlanden Assurantiën logoLewis KerrJolien van DijkWillem Arts
  • 4 Dec 2024dealHaverlanden Assurantiën – New Lewis Kerr, Jolien van DijkHaverlanden Assurantiën logoLewis KerrJolien van Dijk
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Haverlanden Assurantiën's pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 5 AI summaries of 6 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email · Web
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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