AI facts
As at Fri 9 Oct 2026Tewin Software, a B2B software company in St Albans, has no order form, no invoices and £0 ARR in the CRM. Its only deal, a new-business Starter deal of £26k with an annual value of £20k, was created on 4 Apr 2023 and closed lost on 17 Jul 2023 with the reason no decision. There is no tenant, so no usage is recorded. Nothing is open: no deal, renewal or dispute. The last interaction was the demo on 12 Jun 2023.
Profile
Updated 9 Oct 26- IndustryB2B softwareSource: CRM company record
- Websitetewin.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ citySt AlbansSource: CRM company record
- Size110 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the Starter deal closed with no decision and there has been no contact since 12 Jun 2023. Divya Raval needed the CFO, Giles, to agree, and he was never met. The opportunity is a fresh approach on her churn-insight need, now at the v2 Starter list of £22k.
Key facts
Updated 9 Oct 26- Last contact12 Jun 2023Call: Tewin Software / BG-Demo – Demo · 1215 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Nell Ashcombe contacts Divya Raval to confirm her role and offer a new discovery call on churn insight with the CFO, Giles, or Max Harrington attending. Re engage
- Who
Nell Ashcombe
- When
- This week by 9 Oct 2026
- Why
- Nell Ashcombe should re-contact Divya Raval to confirm her role and offer a new discovery call that brings in Giles, the CFO, because the Starter deal closed lost on 17 Jul 2023 with no decision and nobody has spoken to Tewin Software since 12 Jun 2023.
The story
As at Fri 9 Oct 2026Lost: Tewin Software's only deal, a Starter deal, closed lost on 17 Jul 2023 with no decision, and nobody has spoken to the company since the 12 Jun 2023 demo. Nell Ashcombe should re-contact Divya Raval to restart the conversation on churn insight.
Lost: Tewin Software was a Starter prospect whose only deal, worth £26k with an annual value of £20k, closed lost on 17 Jul 2023 with no decision. There is no order form, no invoice and no renewal date.
There is no tenant, so no usage is recorded. Nell Ashcombe ran discovery on 11 May 2023 with Divya Raval and Max Harrington, then a demo with Tobias Renwick on 12 Jun 2023.
There has been no call, email or ticket since, so contact roles are unconfirmed. The main risk is that Giles, the CFO, holds final approval and was never met.
Nell should re-contact Divya by 9 Oct 2026 to confirm her role and offer a discovery call on churn insight with Giles or Max attending. Tom Ashdown prepares a Starter outline at the v2 list of £22k.
ARR journey
Finance read
As at Fri 9 Oct 2026Prospect, Starter deal lost
No ARR and no billing. The only deal, a new-business Starter deal, closed lost on 17 Jul 2023 with the reason no decision. The CRM stage is lost.
- No order form and no billing
- Starter deal lost, no decision
The analysis
Recurring revenue: there is no ARR on record because no order form has started. The CRM shows £0 ARR on one record at the lost stage.
Next commitment: none. There are no open deals.
Billing: there are no invoices, so nothing is owed or disputed.
Deals: the new-business Starter deal, amount £26k and annual value £20k, was created 4 Apr 2023 and closed lost on 17 Jul 2023. The lost reason is no decision, and the owner, Nell Ashcombe, is active in HR.
Made from 1 deal · 2 fact tables
History by quarter
As at Fri 9 Oct 2026Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.
- Q2 2023
Q2 2023: Starter discovery and demo
Two calls with Tewin Software: discovery on 11 May 2023 and a Starter demo on 12 Jun 2023. Sentiment was positive and Starter was quoted at £26k for year one, but the CFO, Giles, had not yet been met.
The analysis
Discovery: On 11 May 2023 Nell Ashcombe spoke to Divya Raval and Max Harrington. They want customers to explore their own data and to see which of Tewin's customers are At risk of churning, and they described custom reports as a drag on customer success.
Price: Nell quoted £26k for Starter on 11 May 2023. About twelve internal users fit the tier, and a customer-facing version would be a separate custom deal that could outgrow the 15-user limit.
Demo: On 12 Jun 2023 Nell and Tobias Renwick showed the brain on Tewin's Salesforce CRM, helpdesk tickets and email data in Tewin's own Snowflake account. Divya said it solves a real problem and asked whether a customer feedback tool could be connected; Tobias said yes if it has an API.
Terms: Starter was positioned with 15 users, four connectors, a £6,000 implementation over four weeks and a £20k annual subscription. Divya confirmed the first year as £26k.
Open at the end: Divya is not the final approver and needs to take it to Giles, the CFO. The agreed next steps were a Starter proposal, a business case call including Giles and an offer of an architecture walkthrough. The evidence does not show a date for any of these.
Made from 2 calls
Platform usage
Documents
Activity
- 21 Nov 2024eventBG-Demo webinar
+28
- 18 Apr 2024eventBG-Demo webinar
+11
- 12 Jun 2023callTewin Software / BG-Demo – Demo
- 11 May 2023callTewin Software / BG-Demo – Discovery
- 4 Apr 2023dealTewin Software – New
Contacts
Evidence trail
Updated 9 Oct 26Tewin Software's pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 2 AI summaries of 3 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages. 2 AI records in this trail are not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- BG-Demo webinar entity
- event_platform/events.csv evt_0563_webinar raw row
- event_platform/registrations.csv evt_0563_webinar:per_0404 raw row
- event_platform/registrations.csv evt_0563_webinar:per_10401 raw row
- event_platform/registrations.csv evt_0563_webinar:per_12002 raw row
- event_platform/registrations.csv evt_0563_webinar:per_15605 raw row
- event_platform/registrations.csv evt_0563_webinar:per_15705 raw row
- +8 more
- BG-Demo webinar entity
- event_platform/events.csv evt_0780_webinar raw row
- event_platform/registrations.csv evt_0780_webinar:per_0102 raw row
- event_platform/registrations.csv evt_0780_webinar:per_0703 raw row
- event_platform/registrations.csv evt_0780_webinar:per_1201 raw row
- event_platform/registrations.csv evt_0780_webinar:per_1205 raw row
- event_platform/registrations.csv evt_0780_webinar:per_15002 raw row
- +25 more
- Tewin Software / BG-Demo – Discovery entity
- AI opinion page block
- Tewin Software: lost Starter prospect AI record
- Prospect, Starter deal lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- facts.arr_monthly:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software – New entity
- facts.reconciliation_t0:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Q2 2023: Starter discovery and demo AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Discovery: embedded analytics and churn AI record
- Divya Raval, Head of Customer Success AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19601:org_196 raw row
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- Max Harrington, Chief Executive AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Max Harrington entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19602:org_196 raw row
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- Lily Chambers, Support Team Lead AI record
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Lily Chambers entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19603:org_196 raw row
- Tewin Software entity
- Tewin Software entity
- +1 more
- Prospect, Starter deal lost AI record
- Tewin Software: lost Starter prospect AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software – New entity
- facts.arr_monthly:org_196 facts table
- AI facts page block
- Tewin Software: lost Starter prospect AI record
- Prospect, Starter deal lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- facts.arr_monthly:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software – New entity
- facts.reconciliation_t0:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Q2 2023: Starter discovery and demo AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Discovery: embedded analytics and churn AI record
- Divya Raval, Head of Customer Success AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19601:org_196 raw row
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- Max Harrington, Chief Executive AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Max Harrington entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19602:org_196 raw row
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- Lily Chambers, Support Team Lead AI record
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Lily Chambers entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19603:org_196 raw row
- Tewin Software entity
- Tewin Software entity
- +1 more
- Prospect, Starter deal lost AI record
- Tewin Software: lost Starter prospect AI record
- Contacts page block
- Divya Raval entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19601:org_196 raw row
- Tewin Software entity
- Max Harrington entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19602:org_196 raw row
- Tewin Software entity
- Lily Chambers entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19603:org_196 raw row
- Tewin Software entity
- Divya Raval entity
- Open deals (computed from the records; nothing to show yet) page block
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- Finance read page block
- Prospect, Starter deal lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- facts.arr_monthly:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software – New entity
- facts.reconciliation_t0:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software – New entity
- Prospect, Starter deal lost AI record
- hero page block
- Tewin Software: lost Starter prospect AI record
- Prospect, Starter deal lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- facts.arr_monthly:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software – New entity
- facts.reconciliation_t0:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software entity
- Tewin Software – New entity
- Tewin Software – New entity
- +1 more
- Prospect, Starter deal lost AI record
- Tewin Software: lost Starter prospect AI record
- History by quarter page block
- Key facts page block
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block
- Usage read (computed from the records; nothing to show yet) page block