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Tewin Software logo

Tewin Software

Lost£0

AI facts

As at Fri 9 Oct 2026

Tewin Software, a B2B software company in St Albans, has no order form, no invoices and £0 ARR in the CRM. Its only deal, a new-business Starter deal of £26k with an annual value of £20k, was created on 4 Apr 2023 and closed lost on 17 Jul 2023 with the reason no decision. There is no tenant, so no usage is recorded. Nothing is open: no deal, renewal or dispute. The last interaction was the demo on 12 Jun 2023.

Read from 2 calls · 1 deals · 3 people, newest 12 Jun 23

Profile

Updated 9 Oct 26
  • IndustryB2B softwareSource: CRM company record
  • Websitetewin.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ citySt AlbansSource: CRM company record
  • Size110 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the Starter deal closed with no decision and there has been no contact since 12 Jun 2023. Divya Raval needed the CFO, Giles, to agree, and he was never met. The opportunity is a fresh approach on her churn-insight need, now at the v2 Starter list of £22k.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact12 Jun 2023Call: Tewin Software / BG-Demo – Demo · 1215 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Nell Ashcombe contacts Divya Raval to confirm her role and offer a new discovery call on churn insight with the CFO, Giles, or Max Harrington attending. Re engage
Who
Nell Ashcombe Nell Ashcombe
When
This week by 9 Oct 2026
Why
Nell Ashcombe should re-contact Divya Raval to confirm her role and offer a new discovery call that brings in Giles, the CFO, because the Starter deal closed lost on 17 Jul 2023 with no decision and nobody has spoken to Tewin Software since 12 Jun 2023.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Tewin Software's only deal, a Starter deal, closed lost on 17 Jul 2023 with no decision, and nobody has spoken to the company since the 12 Jun 2023 demo. Nell Ashcombe should re-contact Divya Raval to restart the conversation on churn insight.

Lost: Tewin Software was a Starter prospect whose only deal, worth £26k with an annual value of £20k, closed lost on 17 Jul 2023 with no decision. There is no order form, no invoice and no renewal date.

There is no tenant, so no usage is recorded. Nell Ashcombe ran discovery on 11 May 2023 with Divya Raval and Max Harrington, then a demo with Tobias Renwick on 12 Jun 2023.

There has been no call, email or ticket since, so contact roles are unconfirmed. The main risk is that Giles, the CFO, holds final approval and was never met.

Nell should re-contact Divya by 9 Oct 2026 to confirm her role and offer a discovery call on churn insight with Giles or Max attending. Tom Ashdown prepares a Starter outline at the v2 list of £22k.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, Starter deal lost

Standing No invoices

No ARR and no billing. The only deal, a new-business Starter deal, closed lost on 17 Jul 2023 with the reason no decision. The CRM stage is lost.

  • No order form and no billing
  • Starter deal lost, no decision
The analysis

Recurring revenue: there is no ARR on record because no order form has started. The CRM shows £0 ARR on one record at the lost stage.

Next commitment: none. There are no open deals.

Billing: there are no invoices, so nothing is owed or disputed.

Deals: the new-business Starter deal, amount £26k and annual value £20k, was created 4 Apr 2023 and closed lost on 17 Jul 2023. The lost reason is no decision, and the owner, Nell Ashcombe, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2023

    Q2 2023: Starter discovery and demo

    Two calls with Tewin Software: discovery on 11 May 2023 and a Starter demo on 12 Jun 2023. Sentiment was positive and Starter was quoted at £26k for year one, but the CFO, Giles, had not yet been met.

    The analysis

    Discovery: On 11 May 2023 Nell Ashcombe spoke to Divya Raval and Max Harrington. They want customers to explore their own data and to see which of Tewin's customers are At risk of churning, and they described custom reports as a drag on customer success.

    Price: Nell quoted £26k for Starter on 11 May 2023. About twelve internal users fit the tier, and a customer-facing version would be a separate custom deal that could outgrow the 15-user limit.

    Demo: On 12 Jun 2023 Nell and Tobias Renwick showed the brain on Tewin's Salesforce CRM, helpdesk tickets and email data in Tewin's own Snowflake account. Divya said it solves a real problem and asked whether a customer feedback tool could be connected; Tobias said yes if it has an API.

    Terms: Starter was positioned with 15 users, four connectors, a £6,000 implementation over four weeks and a £20k annual subscription. Divya confirmed the first year as £26k.

    Open at the end: Divya is not the final approver and needs to take it to Giles, the CFO. The agreed next steps were a Starter proposal, a business case call including Giles and an offer of an architecture walkthrough. The evidence does not show a date for any of these.

    Made from 2 calls

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

No documents in the document store for this subject.

Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 21 Nov 2024eventBG-Demo webinar Sofia Marchetti, Richard Thorne, Paul Rigby, Sarah Hollis, Sam Yates, Doug Fairweather, Ruben Dekker, Andrew Pickering, Donal Coughlan, Dylan Price, Hayley Staniland, Stijn Gielen, Kirsty Ingham, Divya Raval, Leanne Moss, Nina Barden, Jelle Bouma, Zoe Hocking, Birgit Wolff, Lynsey Bainbridge, Annika Lund, Emyr Hopkins, Lawrence Chen, Padraig Daly, Neil Ashworth, Saskia Mendes, Lauren Pilkington, Femi Olatunji, Fiona Drummond, Anthony Garrow, Tracey BainbridgeSofia MarchettiRichard ThornePaul Rigby+28
  • 18 Apr 2024eventBG-Demo webinar Nell Ashcombe, Josh Penrose, Lorna Wishart, Margaret Cleland, Alan Rennie, Natasha Greaves, Christopher Bamber, Anita Mistry, Divya Raval, Brendan Moran, Joost Molenaar, Ian Greenhalgh, Conor Fitzgerald, Anthony GarrowNell AshcombeJosh PenroseLorna Wishart+11
  • 12 Jun 2023callTewin Software / BG-Demo – Demo Nell Ashcombe, Tobias Renwick, Divya RavalTewin Software logoNell AshcombeTobias RenwickDivya Raval
  • 11 May 2023callTewin Software / BG-Demo – Discovery Nell Ashcombe, Divya Raval, Max HarringtonTewin Software logoNell AshcombeDivya RavalMax Harrington
  • 4 Apr 2023dealTewin Software – New Nell Ashcombe, Divya RavalTewin Software logoNell AshcombeDivya Raval

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Tewin Software's pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 2 AI summaries of 3 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages. 2 AI records in this trail are not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Events

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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