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Ouseburn Media

Lost£0

AI facts

As at Fri 9 Oct 2026

Ouseburn Media, a Newcastle upon Tyne marketing services firm, has no order form, no invoices and no ARR; the CRM stage is lost. Its only deal, a new Starter deal at £26k including £6,000 implementation and an annual value of £20k, closed lost on 8 Sep 2023 with the reason security review. There is no platform tenant, so no usage is recorded. No deal, renewal or call is open. Two Starter proposals from Jul 2023 remain unsigned.

Read from 4 calls · 2 email threads · 1 news items · 1 deals · 3 people · 2 documents, newest 3 Jul 24

Profile

Updated 9 Oct 26
  • IndustryMarketing servicesSource: CRM company record
  • Websiteouseburn.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityNewcastle upon TyneSource: CRM company record
  • Size85 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost at security review on 8 Sep 2023, nothing has been recorded since 11 Aug 2023, and there is no open pipeline. The opportunity is a re-approach through Erin Milburn, who said in 2023 she was ready to move forward.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact11 Aug 2023Call: Ouseburn Media / BG-Demo – Negotiation · 1155 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown contacts Erin Milburn to learn what the 2023 security review objected to and whether Ouseburn Media would revisit B-Viz Starter. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen Ouseburn Media through Erin Milburn, the 2023 champion. The aim is to find out what the security review raised before the only deal closed lost on 8 Sep 2023, since that objection is unexplained and would block any new Starter offer.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Ouseburn Media's only deal, a Starter deal at £20k a year, closed lost on 8 Sep 2023 after a security review. Nothing has been recorded since 11 Aug 2023. Tom Ashdown is to reopen the account through Erin Milburn.

Lost. Ouseburn Media's only deal, a Starter deal at £20k a year plus £6,000 implementation, closed lost on 8 Sep 2023 after a security review. Both Jul 2023 proposals are unsigned, and there is no order form, invoice or renewal.

There is no platform tenant, so no usage can be read. Erin Milburn, the Operations Director and CRM champion, joined all four recorded calls, and Mike Hedley, Managing Director, agreed a first-year discount on the 11 Aug 2023 call.

Nothing has been recorded since then and there are no tickets. The main risk is the unexplained security review objection, and Mike also wanted support faster than four business hours.

Tom Ashdown, the CRM owner, should ask Erin by 9 Oct 2026 what the security review raised, with Tobias Renwick covering the security points. He brings a v2 Starter quote at £22k a year with a Premium support option.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Ouseburn Media has no ARR and no invoices. Its one deal, a new Starter deal, closed lost on 8 Sep 2023 after a security review. There is no open pipeline.

  • No order form and no ARR
  • Only deal closed lost at security review
  • No open pipeline
The analysis

Recurring revenue: No order form has started, so there is no ARR on record. The CRM shows ARR of £0 and stage lost.

Next commitment: None. The evidence shows no open deal and no renewal.

Billing: There are no invoices, so nothing is owed or disputed. The reconciliation shows no difference between CRM, invoiced run rate and order form.

Deals: The new Starter deal was closed lost with the reason security_review, at an amount of £26k and an annual value of £20k. Its owner, Nell Ashcombe, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q3 2024

    Q3 2024: one news item, partnership announced

    One read in the period: a 3 Jul 2024 news item on Ouseburn Media announcing a strategic partnership. The partner is not named and no terms are given. It is background only.

    The analysis

    Period: this digest rests on one read, a news item dated 3 Jul 2024. No calls, email threads or tickets fall in the period.

    News: B2B Content and Events Review reported that Ouseburn Media announced a strategic partnership to widen its services. The read says the aim is to expand its content and events offering for B2B technology firms.

    What is missing: the read does not name the partner and gives no terms. It shows no leadership, ownership or system change.

    Open at the end: nothing. The read judged the item low significance and neutral, with no action needed beyond noting the partnership.

    Made from 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q3 2023

    Q3 2023: Starter deal negotiated, unsigned

    Three reads: a scheduling email on 7 Jul 2023, a proposal call on 17 Jul 2023 and a negotiation call on 11 Aug 2023. Ouseburn Media moved to intent to sign on Starter with a first-year discount. The evidence does not show a signature.

    The analysis

    Approach: On 7 Jul 2023 Tom Ashdown asked Erin Milburn, Operations Director, for a call to explore a proposal. She chose Wednesday and Tom proposed 14:00, but the thread does not show her confirming the time.

    Proposal: On 17 Jul 2023 Erin questioned the four connectors, the four-week implementation, price and cancellation on the Starter proposal. She said she was ready to move forward, and her finance director may want a call once he has seen the order form.

    Price at renewal: Tom said the price holds for the first year but may change at renewal, with notice. Support was quoted as four business hours on Starter.

    Negotiation: On 11 Aug 2023 Mike Hedley, Managing Director, called the year-one price of twenty-five and a half thousand not insignificant and asked for about a fifth off. Nell Ashcombe, Chief Executive Officer, agreed a price just over twenty thousand, which she called the limit on first-year discounts, on the basis that year two returns to full price unless renegotiated. Mike accepted that.

    Support: Mike said a small team cannot afford the brain going down and asked for something faster than four business hours. Nell pointed to Premium support as an add-on but suggested starting on standard; it was not priced on the call.

    Open at the end: Tom was to send the order form with the discounted price. The evidence does not show it being sent or signed, nor Premium support being priced.

    Made from 2 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q2 2023

    Q2 2023: discovery and demo, Starter quoted

    Three reads: a discovery call on 17 May 2023, a demo scheduling thread on 6 Jun 2023 and a demo on 14 Jun 2023. Erin Milburn stayed positive. A verbal Starter price of £26k was given; a proposal was promised and nothing was signed.

    The analysis

    Discovery: On 17 May 2023 Nell Ashcombe ran the discovery call with Erin Milburn, Operations Director, who described client context scattered over four places. Nell positioned Starter with four connectors and fifteen users at a verbal first-year price of £26k, which is not an executed order form.

    Scheduling: On 6 Jun 2023 Nell offered a walkthrough on Ouseburn Media's own data. Erin accepted promptly and suggested Thursday at 10:00.

    Demo: On 14 Jun 2023 Tobias Renwick demoed the brain on Ouseburn's CRM, project, email and Slack data. Erin found the search very useful and asked about data freshness, switching CRM and team growth.

    Commercial: Nell offered extra users on Starter or a move to Growth, and repeated £26k for the first year including implementation. She quoted Growth at fifty thousand a year, while the v1 list price was £44k, and the call does not show why.

    Open at the end: Nell owes Erin a proposal covering connectors, timeline and pricing. Erin is to review it with her team and finance colleagues. The evidence does not show who else signs off, any competitor, or a signed order form.

    Made from 2 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Ouseburn Media's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 9 AI summaries of 10 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email · Web

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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