Eccup Software - Renewal Proposal v1
Documentdraft Eccup Software · renewal proposal · draft · 20 Feb 2025
Internal draft by Tom Ashdown for a like-for-like Growth renewal for the term ending 6 May 2025. It cites contracted annual recurring revenue of £42k and 40 users. The renewal fee is not confirmed and it was not shared with the customer.
What it says
What this says
As at Fri 9 Oct 2026Internal draft by Tom Ashdown for a like-for-like Growth renewal for the term ending 6 May 2025. It cites contracted annual recurring revenue of £42k and 40 users. The renewal fee is not confirmed and it was not shared with the customer.
What it is: an internal draft, version one, dated 20 Feb 2025. It states "Draft, version one. Not yet agreed or shared with the customer." It proposes a Growth renewal with no change of tier.
Commits: nothing binds either party. The proposed terms are "One year from the day after the current term ends" and "Annual, in advance, on standard 30-day terms", with standard Growth service levels and 40 users.
Unusual: the draft records that "active use is a small share of the licensed users", so the renewal case rests on value rather than volume. No discount is assumed.
Not settled: the renewal fee, which Tom says "has not been confirmed yet". The recipient and signatory are also open. The text does not show whether the proposal was ever sent or a renewal signed, and the £42k is quoted as contracted annual recurring revenue, not a renewal price.
As found in this document
As at Fri 9 Oct 2026- Date end6 May 2025Source: the AI read of this record
- Date renewal6 May 2025Source: the AI read of this record
- TermOne year from the day after the current term endsSource: the AI read of this record
- BillingAnnual, in advance, on standard 30-day termsSource: the AI read of this record
- UsersThe Growth user allowance, as today, covering 40 usersSource: the AI read of this record
- Service levelsThe standard Growth service levels, with no changeSource: the AI read of this record
The document
Body
Eccup Software: Renewal Proposal
Draft, version one. Not yet agreed or shared with the customer.
Prepared by: Tom Ashdown, Account Executive, BG-Demo Customer success manager: Marcus Bell Date: Thursday 20 February 2025 Deal type: Renewal Tier: Growth
1. Context
Eccup Software, based in Leeds, supplies care-planning and compliance software to social-care providers. The company joined BG-Demo on 7 May 2024 on the Growth tier, so that its customer success team could read tickets, renewals and usage for each provider in one place.
The current term ends on 6 May 2025. This proposal sets out how we would like to renew it.
2. How the first term has gone
- Contracted annual recurring revenue is £42k.
- The licence covers 40 users.
- Active use has been steady, and has edged up a little against the prior quarter.
- No tickets were raised in the last 30 days, and nothing is open.
- Invoices have been paid on time, with nothing overdue.
Read the whole document (3,029 characters)
The account is quiet and healthy. The honest caveat is that active use is a small share of the licensed users, so the strongest case for renewal depends on the value the customer success team can point to, not on volume.
3. What we propose
| Item | Proposal |
|---|---|
| Tier | Growth, unchanged |
| Users | The Growth user allowance, as today, covering 40 users |
| Connectors | The Growth connector allowance, as today |
| Included | Pages, chat and search, the dashboards builder and quarterly business reviews |
| Service levels | The standard Growth service levels, with no change |
| Term | One year from the day after the current term ends |
| Billing | Annual, in advance, on standard 30-day terms |
The aim is a straightforward like-for-like renewal. We are not proposing a change of tier at this stage.
4. Pricing
The current contracted annual recurring revenue is £42k. The fee for the renewal term has not been confirmed yet, and I will confirm the figure before anything goes to the customer rather than quote it from memory. No discount is assumed, as first-term discounts apply to the first term only.
5. Open points
- Confirm the renewal fee with the price book and the original order form.
- Check with Marcus whether the customer success team wants more users or another connector, which would change the proposal.
- Ask Marcus whether the dashboards builder has been used enough to cite as a benefit.
- Agree who at Eccup Software should receive the proposal, and who signs.
- Check that the renewal notice from customer success has gone out in good time before the end date.
6. Next steps
| Step | Owner |
|---|---|
| Review this draft with Marcus | Tom Ashdown |
| Confirm the fee and finalise the proposal | Tom Ashdown |
| Share the proposal with the customer and arrange a call | Tom Ashdown with Marcus Bell |
| Raise the order form for signature | Tom Ashdown |
Let's get something in the diary with Marcus this week so the draft can be tidied up and sent well before 6 May 2025.
Cheers, Tom
Unusual terms
As at Fri 9 Oct 2026- Renewal fee unconfirmed
- Active use is a small share of licensed users