Dunholm Precision - Renewal Proposal v1
Documentdraft Dunholm Precision · renewal proposal · draft · 21 Sep 2026
Internal draft renewal proposal, not shared with the customer. It proposes a one-year Growth renewal at £58k annually for 60 users, against contracted ARR stated as £51k. The current term ends on 30 Nov 2026.
What it says
What this says
As at Fri 9 Oct 2026Internal draft renewal proposal, not shared with the customer. It proposes a one-year Growth renewal at £58k annually for 60 users, against contracted ARR stated as £51k. The current term ends on 30 Nov 2026.
What it is: an internal draft by Tom Ashdown, marked "Draft for internal review. Not yet shared with the customer." It sets out the Growth renewal for the term after the one ending on 30 Nov 2026.
Commits: nothing yet, as it is a draft. It proposes an annual price of £58k, one year, "Annually in advance, on standard payment terms", with 60 licensed users.
Unusual: the proposed price is well above the stated contracted ARR of £51k, and the document says the price is "the proposed figure for this draft and will be confirmed in the order form". It also admits usage has eased, with active users around ten against sixty licensed.
Not settled: how to explain the change from current ARR, whether the user number and connector set are right, and whether to offer an adoption session. No service-level figures are stated beyond "standard Growth service levels". The document does not show the basis for the increase.
As found in this document
As at Fri 9 Oct 2026- Date end30 Nov 2026Source: the AI read of this record
- Date renewal30 Nov 2026Source: the AI read of this record
- Price£58,000Source: the AI read of this record
- TermOne year, starting the day after the current term endsSource: the AI read of this record
- BillingAnnually in advance, on standard payment termsSource: the AI read of this record
- Annual price£58,000Source: the AI read of this record
- Licensed users60Source: the AI read of this record
The document
Body
Dunholm Precision - Renewal Proposal v1
Draft for internal review. Not yet shared with the customer.
Prepared by Tom Ashdown, Account Executive, BG-Demo Date: Monday 21 September 2026 CSM: Daniel Okafor
1. Context
Dunholm Precision, a Sheffield manufacturer of precision machined components for aerospace and energy customers, has used the brain since 1 Dec 2024. It brings customer orders, quality tickets and sales-engineer calls together in one place, inside the company's own Snowflake account.
The current Growth term ends on 30 Nov 2026. Contracted ARR today is £51k. This proposal sets out the renewal for the next term.
2. How the account is doing
- Activity has eased a little against the prior quarter. Active users averaged around ten over the last thirty days.
- Sixty users are licensed, so there is plenty of room for more of the business to use the brain.
- One ticket was raised in the last thirty days, and it was marked high priority.
- There are no overdue invoices.
The softer usage is something to address with the team before signing, not something to hide in the paperwork. Daniel will pick this up with the day-to-day users.
3. Proposed renewal
Read the whole document (2,594 characters)
| Item | Proposal |
|---|---|
| Deal type | Renewal |
| Tier | Growth |
| Licensed users | 60 |
| Annual price | £58k |
| Term | One year, starting the day after the current term ends |
| Billing | Annually in advance, on standard payment terms |
The annual price shown is the proposed figure for this draft and will be confirmed in the order form before anything goes to the customer.
4. What stays the same
- The Growth tier, including the dashboards builder and quarterly business reviews.
- The standard Growth service levels, including the nightly refresh before the start of the business day.
- The existing connectors and the customer's Snowflake-based set-up.
5. Open points
- Confirm whether the licensed user number is still right given current usage.
- Confirm whether the connector set needs to change.
- Agree internally how to explain the change from the current contracted ARR.
- Decide whether an adoption session should be offered alongside the renewal.
6. Next steps
| Step | Owner | Timing |
|---|---|---|
| Review this draft with Customer Success | Tom Ashdown and Daniel Okafor | This week |
| Speak to the customer about usage and scope | Daniel Okafor | Before the proposal is sent |
| Send the proposal and order form | Tom Ashdown | Well ahead of 30 Nov 2026 |
Leave that with me and I will update this draft once Daniel and I have spoken.
Cheers, Tom
Unusual terms
As at Fri 9 Oct 2026- Proposed price above stated contracted ARR of £51,000
- Price to be confirmed in the order form