Brackwell Freight Ltd - Renewal Proposal
Documentfinal Brackwell Freight Ltd · renewal proposal · final · 1 Oct 2025
Tom Ashdown's 1 Oct 2025 renewal proposal for the Growth tier: one further annual term from the day after 30 Nov 2025, same tier and scope, at forty-four thousand pounds a year, billed annually in advance. It is a proposal, not an order form.
What it says
What this says
As at Fri 9 Oct 2026Tom Ashdown's 1 Oct 2025 renewal proposal for the Growth tier: one further annual term from the day after 30 Nov 2025, same tier and scope, at forty-four thousand pounds a year, billed annually in advance. It is a proposal, not an order form.
What it is: a final, version one renewal proposal from Tom Ashdown, Account Executive, to Brackwell Freight. It proposes "a further annual term, starting the day after the current term ends on 30 Nov 2025, with no change to tier, scope or price."
Commits: the price is held at "Forty-four thousand pounds" annually, with billing "annually in advance, on our standard payment terms". Quarterly billing is available on request, and there is no implementation fee.
Unusual: the price is held flat. The text does not mention the v2 price list, which the company brief says applies at a first renewal starting on or after 1 Jul 2026. Written in Oct 2025, the proposal predates that point.
Not settled: this is not executed paper. The renewal order form is only to be issued "Once you confirm you are happy", and the text does not show whether it was signed. Headroom ideas (wider adoption, another team) are outside the renewal figure.
As found in this document
As at Fri 9 Oct 2026- Date end30 Nov 2025Source: the AI read of this record
- Date renewal30 Nov 2025Source: the AI read of this record
- Date start1 Dec 2025Source: the AI read of this record
- Price£44,000Source: the AI read of this record
- Termone year, renewing the existing arrangement under the same master agreementSource: the AI read of this record
- Annual priceForty-four thousand poundsSource: the AI read of this record
- Billingannually in advance, on our standard payment termsSource: the AI read of this record
- Licensed usersfortySource: the AI read of this record
- Implementation feeno implementation fee on a renewalSource: the AI read of this record
The document
Body
Brackwell Freight Ltd - Renewal Proposal
Prepared by: Tom Ashdown, Account Executive, BG-Demo Customer success manager: Marcus Bell Date: 1 Oct 2025 Status: Final, version one
1. Why you are reading this
Brackwell Freight has been a BG-Demo customer since 1 Dec 2023. Your current Growth subscription runs to 30 Nov 2025, and this proposal sets out what we would like to renew, on what terms, and what happens next. It is deliberately short on surprises: the tier, the shape of the service and the annual price stay as they are today.
The brain was bought so that revenue operations and the depot account managers could see accounts, delivery-exception tickets and calls together, and spot at-risk retail contracts early. That is still the job we are renewing it to do.
2. Where you are today
| Item | Current position |
|---|---|
| Organisation | Brackwell Freight Ltd, Manchester |
| Tier | Growth |
| Customer since | 1 Dec 2023 |
| Current term ends | 30 Nov 2025 |
| Licensed users | forty |
| Contracted annual recurring revenue | forty-four thousand pounds |
| Overdue invoices | None |
| Open high-priority tickets | None |
Read the whole document (4,350 characters)
A few observations from the last month or so:
- A small core of regular users is asking questions of the brain in a typical month, well inside the licensed number. Activity is broadly stable and a little up on the prior quarter.
- No tickets were raised in the last month, and none were high priority.
- Your account is fully paid up, with nothing overdue.
That is a quiet, healthy account. It also means the licence has room, which we come back to below.
3. What we propose
We propose to renew the Growth subscription for a further annual term, starting the day after the current term ends on 30 Nov 2025, with no change to tier, scope or price.
| Line | Description | Annual price |
|---|---|---|
| Growth subscription | Several teams, forty licensed users, the Growth connector allowance, pages, chat and search, the dashboards builder, quarterly business reviews | Forty-four thousand pounds |
| Total annual price | Forty-four thousand pounds |
The renewal value matches your current contracted annual recurring revenue exactly. There is no implementation fee on a renewal, because the brain is already built and running inside your own Snowflake account.
4. What you keep
- The Growth tier and all forty licensed users.
- The Growth connector allowance, so the systems already feeding the brain stay connected.
- The Growth service levels for availability, first response on priority tickets and the nightly refresh.
- Quarterly business reviews with Marcus.
- Your data, which stays in your own Snowflake account throughout.
5. Billing and term
- Term: one year, renewing the existing arrangement under the same master agreement.
- Billing: annually in advance, on our standard payment terms. Quarterly billing is available on request if that suits your finance team better.
- Price: as set out above, held at the level you pay today.
6. Where there is headroom
You do not need to change anything to renew. Since the licence has room, though, there are two things worth a conversation, with no obligation:
- Wider adoption. More of the depot account managers could be using the brain day to day. Marcus can look at which depots are asking the fewest questions and run a short working session with them.
- Another team. If another function, such as finance or customer service, would benefit from seeing the same picture, the Growth tier is built for several teams and we can talk through how to bring them in.
Neither of these changes the renewal figure above. If you want to take either forward, we would scope it separately.
7. Next steps
| Step | Owner | Timing |
|---|---|---|
| Review this proposal internally | Brackwell Freight | Over the next couple of weeks |
| Questions on scope or terms | Tom Ashdown | Any time |
| Usage review and adoption options | Marcus Bell | Alongside the review |
| Renewal order form issued for signature | Tom Ashdown | Once you confirm you are happy |
| Current term ends | 30 Nov 2025 |
If you would like to talk anything through, let's get something in the diary. No drama if you need a few changes; leave that with me.
Cheers, Tom
Tom Ashdown Account Executive, BG-Demo
Unusual terms
As at Fri 9 Oct 2026- Price held flat at the current level
- Quarterly billing available on request