B-Viz
Sophie Ling

Brimham Academies Trust / BG-Demo – Discovery

Callcompleted

Brimham Academies Trust logo Brimham Academies Trust · 2 Jun 2025 09:45

Discovery call with a fourteen-school trust. Rosemary Haxby wants board reporting off spreadsheets. CFO Geoffrey Tasker wants the value stated before committing and the £56k deal amount in writing.

What was said

What this says

As at Fri 9 Oct 2026

Discovery call with a fourteen-school trust. Rosemary Haxby wants board reporting off spreadsheets. CFO Geoffrey Tasker wants the value stated before committing and the £56k deal amount in writing.

What happened: Sophie Ling ran discovery with Rosemary Haxby and Geoffrey Tasker. Rosemary described pulling six spreadsheets together whenever the board asks a question. Geoffrey had to leave after about half an hour.

Customer view: Geoffrey said he needs to know what it is worth before committing, and that nobody has measured the hours lost. Rosemary's first concern is whether B-Viz reads the trust's data properly.

Commercial: Sophie positioned Growth for operations and finance together and quoted a deal amount of £56k. Geoffrey asked for it in writing. The evidence does not show a signed order form.

Watch: Geoffrey allowed one demo before deciding. Ownership is a stated worry, since Rosemary may be the only person who understands the HR spreadsheet.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Discovery, value before commitment
Importance
neutral
Sentiment
neutral
Voice
decision-maker

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Sophie Ling to send the written note, demo options and budget questions on the day of the call.
  • Sophie Ling to run a demo on the trust's own data, checked against existing reports.
  • Sophie Ling to put the £56,000 deal amount and what it includes in writing for Geoffrey.

Risks

As at Fri 9 Oct 2026
  • Nobody has measured the hours lost, so Geoffrey has no value baseline to approve against.
  • Geoffrey allowed only one demo before deciding whether to go further.
  • Ownership of the HR spreadsheet rests with Rosemary alone, which both sides see as a key-person risk.

Opportunities

As at Fri 9 Oct 2026
  • Growth could cover operations and finance together across the trust's fourteen schools.
  • Attendance dashboards would directly cut Rosemary's manual reporting time.

Transcript

  1. Sophie Ling
    Sophie Ling
    Morning Rosemary, morning Geoffrey. Can you both hear me?
  2. Rosemary Haxby
    Rosemary Haxby
    Loud and clear. Sorry, I'm in the car park, so if I drop out it's the signal.
  3. Geoffrey Tasker
    Geoffrey Tasker
    Morning. I've got the next half hour and then I have to leave, so I'll keep an eye on the clock.
  4. Sophie Ling
    Sophie Ling
    Brilliant. Let's start with what's going on across the trust, then we can look at what we'd connect.
  5. Rosemary Haxby
    Rosemary Haxby
    Right. We're fourteen schools, and every school does attendance, behaviour and staffing reports in its own way. When the board asks a question, I'm the one pulling six spreadsheets together.
  6. Geoffrey Tasker
    Geoffrey Tasker
    That's the cost I want to understand. Hours, mostly. Everything else is secondary.
  7. Sophie Ling
    Sophie Ling
    That's a useful place to start. Roughly how much time does that take each month, do you know?
  8. Rosemary Haxby
    Rosemary Haxby
    Honestly, nobody has measured it. Which is part of the problem.
  9. Geoffrey Tasker
    Geoffrey Tasker
    We'd need to say what it's worth before we commit to anything. I'm not buying something because it's modern.
  10. Sophie Ling
    Sophie Ling
    Totally fair. Growth is built for several teams, so it could cover operations and finance together. The deal amount on our side is £56,000, and I'll show you what it includes.
  11. Geoffrey Tasker
    Geoffrey Tasker
    Good. I'd like that in writing, not on a call.
  12. Rosemary Haxby
    Rosemary Haxby
    Attendance dashboards would save me a lot of time, probably. But the first thing I'd want is to know it reads our data properly.
  13. Sophie Ling
    Sophie Ling
    That's the right question. We'd start with a few connectors and check the numbers against what you already report.
  14. Geoffrey Tasker
    Geoffrey Tasker
    Which systems are we talking about?
  15. Rosemary Haxby
    Rosemary Haxby
    The pupil records system, Microsoft 365 for email and files, and the finance system for budgets. Some staffing sits in a separate HR spreadsheet, which is a nightmare.
  16. Sophie Ling
    Sophie Ling
    The HR spreadsheet is common. If it lives in SharePoint or a shared drive, we can connect it.
  17. Geoffrey Tasker
    Geoffrey Tasker
    And who would own it? If Rosemary is the only one who understands it, that's a risk.
  18. Rosemary Haxby
    Rosemary Haxby
    Fair. I'd want a second person in finance, possibly someone in the central team.
  19. Sophie Ling
    Sophie Ling
    Good point. We'd agree owners on both sides at the start. Could I suggest a demo next, on the data you actually have?
  20. Geoffrey Tasker
    Geoffrey Tasker
    One demo, then I'll decide whether we go further.
  21. Rosemary Haxby
    Rosemary Haxby
    I'll look at dates with the team. Could you send an outline?
  22. Sophie Ling
    Sophie Ling
    I'll send a note and the demo options today, and I'll add the questions about budgets.
  23. Geoffrey Tasker
    Geoffrey Tasker
    Please. I'm off in a minute.
  24. Sophie Ling
    Sophie Ling
    Thanks both. Speak soon.
  25. Rosemary Haxby
    Rosemary Haxby
    Cheers, Sophie. Bye Geoffrey.

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