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Tom Ashdown

Cuckfield Insurance Brokers / BG-Demo – Proposal

Callcompleted

Cuckfield Insurance Brokers logo Cuckfield Insurance Brokers · 19 Dec 2023 14:15

Giles Hammond and Annette Pocock reviewed the Starter proposal on 19 Dec 2023, asked about timeline, upkeep and security, and leaned towards signing. Tom Ashdown is to send the order form and MSA that day.

What was said

What this says

As at Fri 9 Oct 2026

Giles Hammond and Annette Pocock reviewed the Starter proposal on 19 Dec 2023, asked about timeline, upkeep and security, and leaned towards signing. Tom Ashdown is to send the order form and MSA that day.

What happened: Tom Ashdown walked Giles Hammond (Managing Director) and Annette Pocock (Head of Operations) through the Starter proposal. Giles asked about the four-week implementation, ongoing upkeep and security review.

Customer view: Annette said the security answer reassured her and asked 'So, are we doing this?'. Giles replied that he thought so and asked what they needed to sign.

Commercial: This sits on the Starter tier, with nightly refresh and six-monthly check-ins. The order form and MSA were still to be sent, so the transcript does not show a signature or any price.

Watch: Tom promised live 'before the new year' if signing happened within a couple of weeks, which is a tight commitment on a four-week implementation. The firm handles sensitive client data, so the security checklist before signing matters.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Starter proposal, ready to sign
Importance
upsell
Sentiment
positive
Voice
decision-maker

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Tom Ashdown to send the order form and MSA to Giles Hammond and Annette Pocock on the day of the call.
  • Tom Ashdown to run the standard security checklist with the customer before signing.

Risks

As at Fri 9 Oct 2026
  • Live before the new year was promised on a four-week Starter implementation, which may not be achievable.
  • The firm handles sensitive client data, so the security checklist before signing could slow the deal.

Opportunities

As at Fri 9 Oct 2026
  • Both buyers signalled intent to sign the Starter order form and MSA and to start early next year.

Transcript

  1. Tom Ashdown
    Tom Ashdown
    Hi Giles, Annette. Good afternoon. Thanks for getting back to me.
  2. Annette Pocock
    Annette Pocock
    Hi Tom. Yeah, we've had a think about this since our last call.
  3. Tom Ashdown
    Tom Ashdown
    Brilliant. So I've sent over the proposal, have you both had a chance to look at it?
  4. Giles Hammond
    Giles Hammond
    I have. It looks good. A few questions though.
  5. Tom Ashdown
    Tom Ashdown
    Go for it.
  6. Giles Hammond
    Giles Hammond
    The implementation is four weeks, is that a fixed timeline?
  7. Tom Ashdown
    Tom Ashdown
    Usually, yeah. It depends on how quickly you can get people available for training, but four weeks is standard for Starter.
  8. Giles Hammond
    Giles Hammond
    And after that, what's involved in keeping it running?
  9. Tom Ashdown
    Tom Ashdown
    Once you're live, it's pretty hands-off. We handle the data refresh nightly, and you've got six-monthly check-ins where we review usage and answer questions.
  10. Annette Pocock
    Annette Pocock
    So the brain updates automatically?
  11. Tom Ashdown
    Tom Ashdown
    Every night. So your HubSpot data, email, everything's current by the morning.
  12. Giles Hammond
    Giles Hammond
    Good. And the security piece, who reviews that?
  13. Tom Ashdown
    Tom Ashdown
    We've got a standard checklist we go through with you before you sign. Given what you're doing, sensitive client data, we make sure it's all watertight.
  14. Annette Pocock
    Annette Pocock
    That reassures me. So, are we doing this?
  15. Giles Hammond
    Giles Hammond
    I think so. What do we need to sign?
  16. Tom Ashdown
    Tom Ashdown
    You'll sign an order form and a master service agreement. Both are pretty standard. I can walk you through them or you can have your solicitor look, whatever you prefer.
  17. Giles Hammond
    Giles Hammond
    Okay. And when could we start?
  18. Tom Ashdown
    Tom Ashdown
    Once everything's signed, we'd kick off pretty quickly. Assuming that happens in the next couple of weeks, you could be live before the new year.
  19. Annette Pocock
    Annette Pocock
    That's good. We'd like to get this in place early next year anyway.
  20. Tom Ashdown
    Tom Ashdown
    Perfect. So I'll send over the order form and MSA. Have a look, ask any questions, and we'll go from there.
  21. Giles Hammond
    Giles Hammond
    Will do. Anything else we should know?
  22. Tom Ashdown
    Tom Ashdown
    Once you're onboarded, you get an admin for your Snowflake account, and we'll do a training session with you and Annette's team. Then it's just asking questions and seeing what you find.
  23. Annette Pocock
    Annette Pocock
    Sounds good. Thanks, Tom.
  24. Tom Ashdown
    Tom Ashdown
    Cheers both. I'll get the docs over to you today. Speak soon.

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