Marrowby Foods / BG-Demo – Proposal

The first commercial conversation with Marrowby Foods after a well-received demo on its own data. The Growth proposal must be clean on single sign-on and user numbers, and Lewis Kerr needs budget, signatory and decision process from Asif Illingworth.

Context: Marrowby Foods is a prospect with no order form, invoices or tenant. The CRM holds one open new Growth deal at £62k, stage demo, expected to close on 11 Dec 2026. Kirsty Priestley is the champion, Asif Illingworth the economic buyer.

Approach: Lead with Kirsty's problem from discovery, people chasing operations data, and Asif's interest in margin by product and customer. Then walk the Growth scope and price an additional users option for the forty to fifty people Kirsty expects. Answer Asif's open timeline question early, as he has waited since the 20 Aug 2026 call.

Watch for: The security questionnaire offers single sign-on at Growth, which the tier list reserves for Enterprise. The evidence does not show whether that answer was corrected, so do not repeat the offer. Confirm whether the production system tracks inventory before promising inventory turnover. Budget, signatory and any rival remain unknown, and Ed Eccles, Procurement Manager, is not on the call.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026